In 2023, our founders were building an AI startup and struggling with a critical problem: how do you get meaningful feedback from real AI users without spending months and thousands of dollars on traditional user research?
After paying $15,000 for a 6-week user research study that delivered generic insights from non-AI users, we realized the market was broken. AI companies needed fast, authentic feedback from people who actually understand and use AI tools daily.
The Breakthrough Moment
We discovered there were thousands of AI enthusiasts and professionals who would love to test new products and earn money doing it. The problem wasn't supply or demand—it was connection.
Based Users was born to solve this exact problem. We created a platform that connects AI companies with verified, experienced AI users for rapid, high-quality feedback. No lengthy contracts, no middleman markups, just direct connection between builders and users.
Today, we've facilitated over 10,000 research sessions, helped 100+ AI companies make better product decisions, and enabled thousands of AI enthusiasts to earn money sharing their expertise.